Krista Kotrla

My mission is to inspire, support and guide you through leading change in your organization.

As a former client of The Table Group, and longtime fan of Patrick Lencioni’s models for organizational health, at the beginning of 2019 I felt called to join the org health movement by starting my own practice in order to help leaders and organizations throughout Dallas, TX maximize their competitive advantage.

After serving as Senior Vice President of Marketing for a medical imaging equipment company for fourteen years and then Chief Operating Officer for a manufacturing company based in Dallas, TX, I realized the true power of organizational health as the way to pursue lasting transformation. Having lived in organizations with it and without it, and after leading organizational growth and excellence in both scenarios, it became clear which version was the best way to unleash the gifts of every single team member, to perform at higher levels as an organization, to grow, adapt, and thrive in the midst of challenging times, and to ultimately impact lives and communities beyond the walls of our companies.

If that is your goal too, let’s connect.

We exist to change the world of work by helping leaders master the four disciplines of a healthy organization.

There is no better way to achieve profound improvement in an organization than by attacking the root causes of dysfunction, politics, and confusion.

“Not finance. Not strategy. Not technology. It is teamwork that remains the ultimate competitive advantage, both because it is so powerful and so rare.”
Patrick Lencioni


  • Born in Tulsa, Oklahoma but grew up in Plano, Texas as a home school kid that loved reading, family time and year round team sports
  • Currently resides in Dallas, TX with husband of 17 years and three children; still in love with reading, family time, and cheering for her kids’ sports teams
  • Obsessed with reading any book that sheds light on the intersection of leadership, culture, and inspiring transformation
  • Favorite authors include Patrick Lencioni, Brené Brown, Dan Coyle, the Heath Brothers, Robert Cialdini
  • Favorite leaders to study include Angela Ahrendts, Alan Mulally, General Stanley McChrystal, Bob Chapman, and anyone striving to implement the four disciplines of organizational health

Career Highlights

  • Asked to write the foreword and featured in the book They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer
  • Featured case study in the book The Smart Skeptic’s Guide to Social Media in Organizations
  • How to Change the Entire Social Media Culture of a Company in Less than 48 Hours
  • The B2B/SMB Social Spotlight
  • 4 Blogging Tips to Double Your Site Traffic
  • How to Humanize Your Hospital’s Brand
  • Opening keynote speaker at Summit:2019

Career Lowlights (just keeping it real)

  • That time I intended to type “got it” in the instant message to the company president but accidentally put the space in the wrong place so my message to him simply read “go tit”
  • That time I froze up when meeting Brené Brown and instead of communicating a heartfelt blessing of gratitude, I just kind of awkwardly held her hands
  • 100% of the meetings and conversations when I let fear win instead of curiosity and courage

Ask us About the Teamwork Trifecta

Ask us About the Teamwork Trifecta

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